Books You Might Want to Consider Reading

 

We are well into a new year (2018) so I have had a chance to review some books and the line-up of what I would classify as winners, is long. Here are a few that you might want to consider adding to your reading list.

An American Marriage by Tayari Jones came out in early February and you will love it if the theme of the wrongfully accused appeals to you. It is the story of newly married Celestial and Roy who are very content until Roy is accused of rape and sentenced to 12 years in prison. What will happen when he gets out? Will Celestial be waiting for him?

Force of Nature is full of co-worker drama. Essentially, it is the story of co-workers heading out on a corporate retreat but one disappears. The crime novel by Jane Harper is the kind of novel that can appeal to a wide audience.

The lessons of a dying man are the focus of Flight Season, a novel by Marie Marquardt. It is a lesson in what to hold on to and what to let go of. It also demonstrates how sometimes love can get in the way of our plans.

Heart Spring Mountain is about the aftermath of a tropical storm. When Val joins the search effort for her mother who is missing following major flooding, she finds a family secret. Author Robin MacArthur shows us how families can both break and come together, as well as how you can find hope in the darkness.

There are too many other great books to mention is one short blog, but these can certainly get you started if you are looking for some good reading material.

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Essentials of Writing for Small Business – Chapter 9, Video Scripts

Writer: Teresa Madaleno

Over 50 percent of people want to see more video content in marketing. The use of video to promote a product, service or cause has gone way beyond being a new concept. Today, if you aren’t using video, you are missing out on an opportunity to get your message across to a wide audience.

Here’s an excerpt from my recently published book, Essentials of Writing for Small Business that includes video scripts.

‘Creating video is nothing new in the corporate world but what is new is how important visual elements are when it comes to developing your message. It doesn’t matter whether you are selling a product or service, promoting a cause, explaining a system, training a group of people, or need to entertain for some reason, pictures and especially moving images; can have high impact. Think about how images add to the interest level of content online. Consider the power of social sites like Youtube and Vimeo. Nowadays, people of all ages and backgrounds look for video no matter what subject they are interested in and whether it is for work purposes or otherwise.

Writing a video script for work can be hard and in many cases is a job left for professional video production teams. Of course, hiring a professional production company comes with costs. While this is money well spent; if you have good writing skills, you can learn to adjust your style to create a decent video script. ‘

Chapter 9 of Essentials of Writing for Small Business outlines how to write a good video script.

The book is available online through Amazon.com

 

Chapter 5 – Essentials of Writing for Small Business

As some of you know, my new book called – Essentials of Writing for Small Business – was published in November (’17). Below you will find an excerpt from the introduction of Chapter 5, which is all about crafting News Releases.

‘In recent years there has been a lot of debate over whether or not the news release is relevant anymore. A news release also referred to as a media release, is a written communication directed at members of the news media to announce something newsworthy. People who believe that news releases are a waste of time assume that traditional media (newspapers, magazines, radio, and television) aren’t strong and powerful anymore due to declining circulation and revenue. In reality, downsizing in the news industry has led to greater dependence on the syndicated news, including information that comes from wire services. Wire services carry news releases. Also, consider that many traditional news outlets have their own online sites with large audiences and they need to generate a lot of news for these sites. While it is true that newspaper subscribers have declined and so have audience numbers for radio and television newscasts, the audience and need for content have grown through online sharing. This includes online sharing of news stories.’

To read more, including tips on how to write an effective news release, news release examples, and other information on news releases, as well tips on newsletters, blogging, white papers, proposals, video scripts, and advertorials you will find Essentials of Writing for Small Business through Amazon.com

Writing Guide Available

Writer: Teresa Madaleno

 

Back in 2013, I published my first book; a collection of inspirational stories about women helping women through difficult periods in their lives. This was my way of saying thank-you to the many girlfriends who have supported me throughout my life. Fast forward to 2016 and I began gathering my thoughts to craft a book that focused more on my work. As a communication consultant, I have had the opportunity to work with companies in various sectors – helping them craft their message and reach their target audiences. Not everyone can afford to hire a professional writer and media expert to promote their products, services, or cause so I decided to share a few tips. While I don’t give away all the tools of my trade, I do try to provide small business operators and their staff with enough advice in ‘Essentials of Writing for Small Business’ to get started. I may have got distracted by work and other commitments along the way, but the guide is finally finished.

‘Essentials of Writing for Small Business’

Now available through Amazon.com


 

Books Coming to Screen in 2018

 

 

Writer: Teresa Madaleno

 

I know a lot of people who enjoy reading books before they become movies. The idea is to read first then watch the movie, compare and critique. Lately, I have had several readers ask me what 2018 books will be coming to a theatre near them. While I imagine I am missing some, here are the books know will be movies:

  • A Wrinkle in Time – if it sounds familiar it’s because it is the adaptation of L’Engle’s 1962 novel about good, evil, and time travel. Rumour has it that this Sci-Fi will star Reese Witherpoon, Chris Pine, and Oprah Winfrey.
  • All the Bright Places – is a novel about two teenagers helping each other through some very difficult times. Elle Fanning will be playing one of the lead roles in the movie version.
  • Ophelia – the story of Hamlet from the point of view of Ophelia, a book by Lisa Kline, will hit the big screen at some point in 2018. The cast will include Naomi Watts and Clive Owen.
  • Ready Player One – this book about an obsession with an online game leads to a massive treasure hunt in the online world. The movie version is expected to be thrilling, as well as humorous.
  • Let it Snow – is a novel by the same author who brought us “The Fault in Our Stars”. Does this mean you should bring a box of tissues to the theatre to see the movie version? Some insiders say, “Yes” the story of love just might bring you to tears.
  • Peter Rabbit – the classic tale of a rebellious rabbit comes to the screen in February 2018. It will star James Corden as Peter Rabbit, and Rose Byrne as Bea.

So if more than one of these sound appealing to you then, get reading. The year 2018 will be here before you know it.

Children’s Books Every Adult Should Read

Contributing Writer: Keelin Mayer

If you are a book lover then you probably find yourself reflecting on your childhood reading from time-to-time. Well, just because you are an adult doesn’t mean you can’t relive the various themes and life lessons in those great books you read as a young person. Here are six books that every adult should consider reading again or for the first time, if they haven’t done so as a child.

Charlotte’s Web – An uplifting story of friendship, the tale of Wilbur the pig and Charlotte the spider allowed me to believe in something bigger than myself; adding an element of wonder and hopeful possibility to my childhood. I learned that it is important to stand up for what you believe in and to embrace the commonalities and differences between yourself and your friends.

Anne of Green Gables – The story of Anne with an “e” will forever be a part of my soul. A classic, magical and timeless tale of friendship, perseverance and love Anne taught me that it is important to build your own life path. It is a story that warms my heart and reminds me to never give up – regardless of the obstacles before you anything is possible.

Harry Potter and the Sorcerer’s Stone – Harry Potter walked me through the universal childhood challenges – the need to figure out who you are as an individual, the desire to be the same as everyone else and the realization that you can only ever be yourself, and ultimately the quest to find meaning in life. It is an entertaining book that captured my imagination and made tackling childhood fun.

The Secret Garden – A story of finding oneself by helping others, I found The Secret Garden to be an illustration of how a person can change when placed within new circumstances and offered new understandings of life. The metaphor of the garden is a visual component of the book that drew me in, allowing me to connect with the story through a personal familiarity of the beauty and tranquility of gardens. Opening your heart to the unexpected is the message I took away from the tale of Mary and Colin.

The Outsiders – The sad circumstances of the characters of this story were heartbreaking. Offering me a window into a realm of life unfamiliar to me, the poverty, underlying message of the need to fight to survive, and the lasting impact of split second decisions spoke to me of lost innocence. The book was a product of its time with a message that still resonates today.

The Story of Ferdinand – With a message of non-violence and pacifism, The Story of Ferdinand introduced me to the concept of internal struggles stemming from external sources. Ferdinand’s resolute determination to smell flowers instead of participate in bull fighting suggested that we all make our own destiny; it is not necessarily determined by the circumstances of our birth.

Reading at any age is an opportunity to step outside of the day-to-day routine. The life lessons learned from books read as a young person have the ability to stick with the reader, ultimately influencing their decisions and helping to shape their world view.

Contributing Writer, Keelin Mayer is passionate about writing, yummy food and nature. She spends her free time exploring forests and mud puddles with her husband and two young sons.

Self-published Authors

Writer: Teresa Madaleno3339059842_2fdbfe1b6a

If you like to write, and I mean really like to write, then you probably know that completing a book is only part of the journey when it comes to getting published. Finding a publisher that is willing to take a chance on you is much tougher in most cases than actually writing the novel itself. Luckily, in recent years the publishing industry has changed dramatically. E-books are now very popular so it is easier to get your work out there and read. As well, there are a number of self-publishing programs that allow writers to publish their own stories at a reasonable cost, and in some cases, free of charge.

While it is true that anyone can self-publish, not all self-published work gets read. It has to be good. It might surprise you to learn how many good books are out there that are self-published. Some of your favorite authors could have started out with self-publishing or perhaps they are still using this route.

Now a household name, David Chilton, the man we all know as a Dragon from CBC’s Dragon’s Den, published The Wealthy Barber out of his basement when he was still studying economics. Today, it is a top book for those who are looking to learn about the basics of investment.

There is also K.A Tucker. She self-published her own Y.A stories for about three years before getting noticed by Atria Books, which is a division of Simon & Schuster. Tucker is the author of the well known, Ten Tiny Breaths, which is the story of a girl trying to start over following a horrible drunk driving accident.

One of the most successful self-published authors of all time is, Michael J Sullivan. Before signing with a traditional publisher, he sold close to 70,000 copies of his Sci- Fi, Fantasy tales all by himself.

“Still Alice” is another book, made into a major motion picture not long ago and it was originally self-published.

If you are looking for a new author to follow, don’t discount self-published works. You just might find a gem.