Writer: Teresa Madaleno
Everyone loves a good story right? Case studies are an effective, yet underutilized way to tell stories. As a business owner or sales director you might worry that case studies are too long and boring – that no one will read them. The truth is, if positioned well, case studies can paint pictures, evoke emotions, and lead to action.
Generally case studies start with a problem, outline various solutions and then offer proven results that showcase your product or service as the best solution for the problem.
So why should you consider writing a case study for your business?
- They can position you as an authority
- They can explain how to solve a problem
- They can provide social proof
- They can lead to spinoff content like blogs, newsletters, and videos.
- They can generate sales
Case studies take time to develop. If done right, this means weeks or months. Of course, once the writing is done, you have to market the case study or should I say, maximize your case study conversions. You see that it is well worth the effort when your studies lead to interest in your products or services. Few people can become expert case study writers overnight, but I try to help get you started with my writing guide, which is coming out this fall so stayed tuned and I will let you know how you can get a copy.