Whether we are talking about personal relationships or career, we all want to have some level of success and in order to do that we need to attract attention.
Think about it; when we are kids we do all sorts of things to get our elders to notice us, as teenagers we try to get the attention of other teenagers to build friendships, as adults we attempt to get the bosses attention in the hopes of landing that big promotion or raise. Virtually everyone is scrambling to get noticed. Businesses are no different, but in our global world where the internet and big advertising dollars stretch far and beyond, it can seem like an impossible task for the little guy to get any consideration at all
Given the right attitude and the right strategy, small companies need not finish last. There are many creative, inexpensive steps that you can take to increase your company profile. Here are just a few suggestions to get you started.
- Show off your talent and knowledge
You can do this by offering to give free speeches to organizations/associations in your town or city. Joining some of these organizations, especially those that are business related is also a great networking option. Tapping into your local College or University to share your knowledge and experience is also worth exploring.
- Reach out to local media
You don’t have to have a public relations team to speak to a reporter. Although it is hard to get heard, you have nothing to lose. If you have something interesting to say, try reaching out to the media to share your views. You just might be invited to speak on a radio or TV show or you could get quoted in a newspaper or online media site
- Use Social Media regularly
The web is accessible and inexpensive so if you aren’t using it today, start tomorrow. It is easy to set up a social media account and if you are not the tech type, you can be sure that someone in your office is and can assist you. It’s easier than you might think.
- Talk shop
While many people say you shouldn’t talk shop in social settings, often times talking shop can be fun and interesting at non work-related gatherings. Share with people, especially people you are meeting for the first time. You never know when you might be talking to someone who you can partner with or who can add more value to what you are doing.
- Read and listen
Pay close attention to what is happening in local, national and international news. There could be something going on that relates to your business and gives you a jumping off point to open new dialogue with the media.
- Develop a community presence
Get involved in the community where your company is located. It can be in a big or small way. It could be as simple as volunteering at a charity golf tournament or donating an item to an event that includes a silent auction. Some companies have a team of their employees volunteer at charity events. Media often attend these events, making it a face-to-face chance to chat with them.
There are other steps you can take when it comes to building attention on your own, but just applying a few of the strategies mentioned above have been known to help many small businesses.